Anyone thinking RIM is standing still, wel… look no further. This Swedish outfit, TAT, just go picked up by the Blackberry maker. This should give them a much needed shot in the arm in the UI department from a creativity standpoint.
Just got back from the Flash and the City conference in NYC. The conference was a smashing success! It sold out, and people were really impressed as far as I can tell based on the discussions on Twitter and at the actual show. Elad, Jesse, Kevin, and Jose all have a lot to be proud of. As I mentioned in my presentation, I would share my deck and the source code… and so, here you go.
By now, everyone has either dabbled in Augmented Reality, or chosen to abstain… for those of you just now picking up the familiar black and white Marker and FlarToolkit, beware…
Director : Edouard Salier
Commissioner : Svana Gisla
Production : Scream Park, Paris
Executive Producer : Anne Lifshitz
Post Production : Digital District
Post producer : David Danesi
CGI: Jean Lamoureux, Rémi Gamiette, Kevin Monthureux, Jimmy Cavé
Art & Compositing : Julien Michel, Xavier Reyé.
Flame: Christophe Richard
No, I haven’t lost my mind. If you are visiting this site wondering, “What the font???!!!!”, well, yeah… This is in Comic Sans. October 1st has been declared National Comic Sans Day!
I mean, wtf is wrong with Microsoft’s marketing group? Even CNBC is bashing this. I watch this and want to punch myself. And everyone else. And a cat.
The jump cuts, rack focus shaky cam and ham handed writing just don’t work. They don’t work at all. How is it that Apple seems to be doing everything right in this realm and MS is just fail after fail.
It really is an epic turn of events. It’s long been thought that MS won the OS war through marketing. Now, they are losing it there. Windows 7 is a pretty decent revision in the OS and here we have quite possibly the worst pseudo viral video I have ever seen.
Watch this video and recognize that almost all of this has come true. 16 years later and virtually everything narrated by Tom Selleck is available in a middle class family’s home or their immediate community.
What will we see in another 16 years? I’d love to see an updated version of this campaign now. What communications innovations will be a reality in 2025?