The last 20 seconds cover it… literally.

At The Iona Group and our new venture, Float Learning, we have been very busy seeking new opportunities and trying to reach new potential clients in a variety of interesting, non-traditional ways.

Mini sites. Bah, old hat. Social Networking… hmm, not as effective for a small marketing business as you might think. Demo reels? Been there done that. Carousel Galleries? Puhhhhleeazzzeee.

So, we’ve been thinking a little “outside the box”… cliche I know, but the things we’ve been working on are hardly typical. Check this 3 iPad synchronized reel.

Or this multiscreen game featuring SMS interaction, mobile web and custom iPad development. We unveiled that last month at mLearnCon for the eLearning Guild..

Strange times, (and this economy certainly is a strange time) call for creative measures. We are definitely being creative. Its been a lot of fun working on efforts like this with the team we have at The Iona Group.

The very interesting thing about this is that after people see the demo, or play the game, not only do they want to talk to us more about our work, but often times they actually want to have a custom multiscreen demo or a mobile phone based game produced for them. It’s funny, but the portfolio pieces/demos we have created have actually become solutions that customers want for themselves.