Everyone makes resolutions for the New Year, right? Quit smoking, eat better, be nicer, be more productive, etc etc. How about resolutions for your web presence and activity? What things should be considering doing, or STOP doing online to maximize 2010? After all, it is the year we make contact, so when the monolith comes calling, you want to be ready! Here’s what I am planning on working on:
- Understanding Twitter/Facebook/Linkedin Technical integration points better and using them! – Yes, all these sites can speak to each other. But should they? And should they always be talking to each other? Probably not always. I need to explore a more friends and family friendly approach to sharing my statuses via Twitter and Facebook. I frequently leave my non-geek friends scratching their heads. Hmm.
- Building out some more web-service based mashups – In 2008 I built a lot of mashups. Some for clients, most for fun. In 2009 at Iona, we’ve built a few site features out for clients leveraging various web services, but by and large it was pretty quiet for me personally on this front. I need to get back into it!
- Reskinning my blog – I’m coming on year 3 of this design. Time for something new.
- Refining my following list on Twitter and building some more lists – I think I over followed when I joined Twitter and I’m working to rectify that. Too many auto replying bots, too many marketing feeds, on and on. Also in the second half of 2009, Twitter launched lists. I have made a couple of them so far, but as they continue to build out this feature I intend to use it.
- Using Social Media Better When at Conferences and Events – Nothing is more annoying in a Twitter feed or your Facebook newsfeed than seeing a constant bombardment of updates from someone at a conference that feels as though every utterance coming from the speaker they are watching needs to be shared to all from the mountaintops. I have done this more than once. Not happening this year. For a great list of other things you should stop Twittering about, check this out.
So what are you focusing on this year? May I make a few suggestions, if you have chosen any? Here we go.
- Build Something – For Real – Stop being a flapping head social media douche and really make something! Some videos, a real website without your stupid grinning mug on it, an app, a mashup, an experience. Sure, maybe this sounds cynical, and maybe it’s a little bit much, but I’m just so tired of seeing the same old tired routine by “strategists”. Nearly all of ‘em just parrot whatever Seth Godin, Gary V, Chris Brogan or Jason Fried say and virtually all of ‘em are actually contributing very little to the conversation or the larger landscape.
- Stop Talking About “Maxmizing Your Personal Brand’s Reach by Microblogging”
– Or whatever other crap your inner social media kissass self thinks will get you some sucker to part with their money. At this point, major corporations have “social media policies”. Little companies either get it or they probably never will. Where does this leave you? Well, if you were a “web designer” before all of this, you probably still are now. If you were a talentless hanger-on-er before… well, you can probably guess.
- Strongly question or reconsider what your “SEO Expert” is suggesting.
- Do they Have your web copy looking like it was written by a 3rd grader? They are doing it wrong. With properly written markup and a decent product message, you don’t need to Google bomb your way to the top of the rankings. Certainly, writing repetitive boring copy may have its advantages (it’s easy and doesn’t take much creativity) and can sometimes get you higher rankings, but at what cost… You ultimately devalue your organic search results by not giving the user and deeper content once they visit your site.
- Don’t Build a Microsite without a Media Buying Plan and determing the Metrics Package and how it’s going to be implemented. – You would not believe how often new microsites sites pop up for products and services if you are not involved in this industry. Weekly, there are dozens featured on Marketing and Advertising blogs. So often when you visit the site and poke around the source code, you notice there is not an analytics package in place. Unreal. What a waste of money. Make a pledge to your budget to not launch a site without measuring how it’s working.
- If You Don’t Have a Business Twitter or Facebook Account, You Absolutely Need One – With these sites drawing the type of traffic they do, if your business is not on them, you are really missing out. Even if you are a straight up B2B services company and do very little public marketing, you can find value in being on these sites. If nothing else, you should be there in order to at least protect your brand name in the space and prevent it being hijacked.
Posted on January 3, 2010