YouTube has already begun encoding video in H.264 for the iPhone and AppleTV. If the Flash Player 9 Update (codename Moviestar) supports HD video using H.264, why wouldn’t they just switch over completely? Seems like a cost saver to me. I know it wll be for us… no more two versions of every render, no more hit or miss FLV quality issues. Sounds great. I’m pretty sure we at The Iona Group will switch over as soon as we can… we likey the H.264 for most types of video deployments.

If Moviestar, (still wondering why this is a point/update release of Flash 9 why it’s not Flash 10) adoption rate is anything like 9′s was, by this time next year, the FLV format could be all but dead. (I’m sure that FLV will still be appropriate for some lower bandwidth applications, though).

From Mark Randall, Chief Strategist for Dynamic Media at Adobe:

1. The H.264 support means superior video quality; it is also an open standard.
2. High Efficiency Advanced Audio is, says Mark Randall, a “successor to MP3″. He said it is a higher quality audio, but at a lower bit rate.
3. It means “hardware acceleration” for Web video.

Wow! Hope the hardware acceleration is cross platform and extends to vector rendering, too! This post at kaourantin.net explains a lot.

Posted on August 21, 2007

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