In case you didn’t notice, this weekend on Digg.com, a couple of user submitted stories made it to it’s front page regarding the use of Photoshop as a verb. Here and here. While I certainly can appreciate Adobe’s need to protect it’s trademark, the damage may have already been done. People have been, for as long as I know, using Photoshop as a verb. What they might want to do is also stop people from using Flash as a verb… I see it all over the internets. Lots of sites about flashing.
But seriously, there are people I still hear that have no idea how to use Adobe’s product names. I hear people saying “Oh, that’s a PDF, we need to download Adobe.” , or “I have a PDF, we need Acrobat to open it.” Don’t even get me started on the Flash platform naming conventions. Flash Player, Flash (the IDE), Flash Paper, how the Flex IDE can author Flash , etc… Heck, some people even think Photoshop’s name is “Adobe”. Of course, I also hear people call MS Word “Microsoft”. Not Word, but “Microsoft”.¬† In some ways, Adobe should be thankful that the Photoshop name is so ubiquitous and understandable, even non Photoshop users know what it means to Photoshop something out of an image.
Point is, trademarks aside, I guess there is no really effective way to change how people out in the real world talk about you.
Posted on April 23, 2007